Friday, December 14, 2007

Search for a Cause:

Every day, probably, you turn on the computer, check your e-mail, read about some tawdry B-list starlet's escapades from the weekend before, maybe read the news, and then spend the rest of your day off and on searching the Internet. Need a restaurant's phone number? Search. Looking for a place to buy Christmas rubber duckies?Search. Want to find what your ex is up to? Search. While you're at it, why not check on what the Internet says about you? Search.

Search is huge, which is why Microsoft, Yahoo!, Google and others (although those are the three biggies) put a ton of money into search technologies, knowing that the better the search results, the more likely you'll use their engine and they'll be able to plaster your eyeballs with their sponsored links and advertisements.

Personally, I have no problem with that. They're providing a service for free, and I don't mind having a link try to distract me now and then. But, it'd be great to know that instead of supporting some corporation, those ad revenues were going toward something a little more meaningful.

Look no more! is a Yahoo!-powered search engine that allows you to choose your favorite charity. For every search, about a penny (50% roughly of's revenue) gets donated to your charity of choice. That may not sound like a lot, but multiply it over enough users, and it is.

So if you use search, and particularly if you use Yahoo! search, make your search engine of choice. (P.S. It also has a search toolbar download.)

1 comment:

James Michael Wilcox said...

sounds like an interesting service. It's always good to give :)

By the way, I am embarking on another new business. check out